/* PosesWith public website (Richie, 2026-10-29: "a high end website that has an amazing user experience").
   Editorial, lookbook-like: the logo's serif for headlines, Manrope for everything else, big pictures, slow motion.
   Separate from site.css on purpose - the studio's tight UI rules must not leak into the marketing pages, or back. */
:root {
  --paper: #f7f7f5;
  --paper-deep: #efeee9;
  --surface: #ffffff;
  --ink: #17181a;
  --ink-soft: #2a2b2e;
  --muted: #6b6b68;
  --line: #e2e0da;
  --accent: #c2663a;
  --accent-deep: #9e4f28;
  --red: #c8372d;
  --display: 'Instrument Serif', Georgia, 'Times New Roman', serif;
  --body: 'Manrope', 'Segoe UI', Helvetica, Arial, sans-serif;
  --gutter: clamp(16px, 4vw, 56px);
  --max: 1320px;
  --ease: cubic-bezier(.2, .7, .1, 1);
  --header-h: 72px;
}

* { box-sizing: border-box; }
html { color-scheme: light; scroll-behavior: smooth; scroll-padding-top: var(--header-h); }
body.pub {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--body);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
.pub img, .pub video { display: block; max-width: 100%; }
.pub a { color: inherit; text-decoration: none; }
.pub p { margin: 0; text-wrap: pretty; }
.pub h1, .pub h2, .pub h3 { margin: 0; font-weight: 400; }

.wrap { width: 100%; max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter); }

/* ---------- type ---------- */
.eyebrow {
  font-size: 12px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; color: var(--accent);
  display: inline-flex; align-items: center; gap: 10px;
}
.eyebrow::before { content: ""; width: 28px; height: 1px; background: currentColor; }
.display {
  font-family: var(--display); font-weight: 400; letter-spacing: -.02em; line-height: .98;
  font-size: clamp(52px, 8.4vw, 128px);
}
.display em, .title em { font-style: italic; color: var(--accent); }
.title { font-family: var(--display); letter-spacing: -.015em; line-height: 1.04; font-size: clamp(38px, 5vw, 72px); }
.title-sm { font-family: var(--display); letter-spacing: -.01em; line-height: 1.1; font-size: clamp(28px, 3vw, 40px); }
.lede { font-size: clamp(17px, 1.4vw, 20px); color: var(--muted); max-width: 34em; }
.small { font-size: 13px; color: var(--muted); }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  height: 52px; padding: 0 26px; border-radius: 999px; border: 1px solid transparent;
  font: 600 15px/1 var(--body); cursor: pointer; white-space: nowrap;
  transition: background .35s var(--ease), color .35s var(--ease), border-color .35s var(--ease), transform .35s var(--ease);
}
.btn:hover { transform: translateY(-1px); }
.btn-ink { background: var(--ink); color: var(--paper) !important; }
.btn-ink:hover { background: var(--accent-deep); }
.btn-line { border-color: var(--ink); color: var(--ink); }
.btn-line:hover { background: var(--ink); color: var(--paper) !important; }
.btn-light { background: var(--paper); color: var(--ink) !important; }
.btn-light:hover { background: var(--accent); color: var(--paper) !important; }
.btn .arrow { transition: transform .35s var(--ease); }
.btn:hover .arrow { transform: translateX(4px); }
.btn-sm { height: 42px; padding: 0 20px; font-size: 14px; }

/* ---------- header ---------- */
.pub-header {
  position: fixed; inset: 0 0 auto 0; z-index: 50; height: var(--header-h);
  display: flex; align-items: center;
  transition: background .4s var(--ease), box-shadow .4s var(--ease), backdrop-filter .4s;
}
.pub-header.is-scrolled, .pub-header.is-solid {
  background: rgba(247, 247, 245, .86); backdrop-filter: saturate(1.4) blur(14px); -webkit-backdrop-filter: saturate(1.4) blur(14px);
  box-shadow: 0 1px 0 var(--line);
}
.pub-header .wrap { display: flex; align-items: center; gap: 32px; }
.pub-logo img { width: 156px; height: auto; }
.pub-nav { display: flex; gap: 30px; margin-left: auto; }
.pub-nav a { font-size: 14px; font-weight: 600; color: var(--ink-soft); position: relative; padding: 6px 0; }
.pub-nav a::after {
  content: ""; position: absolute; left: 0; right: 0; bottom: 0; height: 1px; background: var(--ink);
  transform: scaleX(0); transform-origin: left; transition: transform .4s var(--ease);
}
.pub-nav a:hover::after, .pub-nav a.is-active::after { transform: scaleX(1); }
.pub-actions { display: flex; align-items: center; gap: 18px; }
.pub-actions .signin { font-size: 14px; font-weight: 600; }
.menu-toggle { display: none; margin-left: auto; width: 44px; height: 44px; border: 0; background: none; cursor: pointer; padding: 10px; }
.menu-toggle span { display: block; height: 1.5px; background: var(--ink); margin: 6px 0; transition: transform .4s var(--ease), opacity .3s; }
body.menu-open .menu-toggle span:nth-child(1) { transform: translateY(7.5px) rotate(45deg); }
body.menu-open .menu-toggle span:nth-child(2) { opacity: 0; }
body.menu-open .menu-toggle span:nth-child(3) { transform: translateY(-7.5px) rotate(-45deg); }
.mobile-menu {
  position: fixed; inset: 0; z-index: 40; background: var(--paper); padding: calc(var(--header-h) + 24px) var(--gutter) 32px;
  display: flex; flex-direction: column; gap: 6px; opacity: 0; pointer-events: none; transition: opacity .4s var(--ease);
}
.mobile-menu a.big { font-family: var(--display); font-size: 44px; line-height: 1.2; }
.mobile-menu .btn { margin-top: 24px; align-self: flex-start; }
body.menu-open .mobile-menu { opacity: 1; pointer-events: auto; }
body.menu-open { overflow: hidden; }

/* ---------- reveal on scroll ---------- */
.reveal { opacity: 0; transform: translateY(28px); transition: opacity 1s var(--ease), transform 1s var(--ease); }
.reveal.is-in { opacity: 1; transform: none; }
.reveal-d1 { transition-delay: .1s; } .reveal-d2 { transition-delay: .2s; } .reveal-d3 { transition-delay: .3s; }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
}

/* ---------- pictures + blanks ---------- */
.shot { position: relative; overflow: hidden; background: var(--paper-deep); border-radius: 4px; }
.shot img, .shot video { width: 100%; height: 100%; object-fit: cover; transition: transform 1.4s var(--ease); }
a.shot:hover img, .shot.zoom:hover img { transform: scale(1.035); }
.shot .cap {
  position: absolute; left: 14px; bottom: 14px; right: 14px; color: #fff; font-size: 13px; font-weight: 600;
  text-shadow: 0 1px 12px rgba(0, 0, 0, .45); opacity: 0; transform: translateY(6px); transition: opacity .5s var(--ease), transform .5s var(--ease);
}
.shot:hover .cap { opacity: 1; transform: none; }
.ratio-1 { aspect-ratio: 1 / 1; } .ratio-45 { aspect-ratio: 4 / 5; } .ratio-23 { aspect-ratio: 2 / 3; }
.ratio-916 { aspect-ratio: 9 / 16; } .ratio-169 { aspect-ratio: 16 / 9; } .ratio-32 { aspect-ratio: 3 / 2; }
/* A picture still to be made: a quiet frame that says what goes there, so the page reads complete while it fills. */
.blank {
  display: flex; flex-direction: column; justify-content: flex-end; gap: 4px; padding: 18px;
  background:
    repeating-linear-gradient(135deg, transparent 0 14px, rgba(23, 24, 26, .035) 14px 15px),
    var(--paper-deep);
  border: 1px dashed #cfcdc5; color: var(--muted);
}
.blank .blank-tag { font-size: 11px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--accent); }
.blank .blank-what { font-family: var(--display); font-size: 22px; line-height: 1.15; color: var(--ink-soft); }
.blank .blank-who { font-size: 13px; }

/* ---------- hero ---------- */
.hero { padding: calc(var(--header-h) + clamp(32px, 6vw, 80px)) 0 clamp(56px, 8vw, 110px); }
.hero .wrap { display: grid; grid-template-columns: 1.05fr .95fr; gap: clamp(32px, 5vw, 80px); align-items: center; }
.hero-copy { display: flex; flex-direction: column; gap: 28px; }
.hero-copy .lede { max-width: 28em; }
.hero-ctas { display: flex; flex-wrap: wrap; gap: 14px; align-items: center; }
.hero-art { position: relative; }
.hero-art .shot { aspect-ratio: 1 / 1; border-radius: 6px; box-shadow: 0 40px 80px -40px rgba(23, 24, 26, .45); }
.hero-art .shot img { animation: heroIn 2.2s var(--ease) both; }
@keyframes heroIn { from { transform: scale(1.08); opacity: 0; } to { transform: scale(1); opacity: 1; } }
.hero-card {
  position: absolute; left: -28px; bottom: 32px; background: var(--surface); border-radius: 14px; padding: 16px 20px;
  box-shadow: 0 20px 40px -20px rgba(23, 24, 26, .35); display: flex; gap: 18px; align-items: center;
  animation: cardIn 1.2s .9s var(--ease) both;
}
@keyframes cardIn { from { opacity: 0; transform: translateY(16px); } to { opacity: 1; transform: none; } }
.hero-card .faces { display: flex; }
.hero-card .faces img { width: 38px; height: 38px; border-radius: 50%; object-fit: cover; object-position: top; border: 2px solid var(--surface); margin-left: -10px; }
.hero-card .faces img:first-child { margin-left: 0; }
.hero-card strong { display: block; font-size: 14px; }
.hero-card span { font-size: 12px; color: var(--muted); }
.hero-tag { position: absolute; top: 18px; right: 18px; background: rgba(23, 24, 26, .62); color: #fff; font-size: 11px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; padding: 7px 11px; border-radius: 999px; backdrop-filter: blur(6px); }

/* ---------- moving strip ---------- */
.strip { overflow: hidden; padding: 8px 0 clamp(64px, 9vw, 120px); }
.strip-track { display: flex; gap: 14px; width: max-content; animation: strip 70s linear infinite; }
.strip:hover .strip-track { animation-play-state: paused; }
.strip .shot { width: clamp(180px, 20vw, 280px); aspect-ratio: 4 / 5; flex: none; }
@keyframes strip { to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) { .strip-track { animation: none; } }

/* ---------- statement ---------- */
.statement { padding: clamp(72px, 10vw, 150px) 0; background: var(--ink); color: var(--paper); }
.statement .wrap { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 6vw, 96px); align-items: end; }
.statement .title { color: var(--paper); }
.statement .title em { color: #e08a5c; }
.statement p { color: #b9b8b3; font-size: 18px; }
.vs { display: grid; grid-template-columns: 1fr 1fr; gap: 1px; background: #3a3b3e; border-radius: 10px; overflow: hidden; margin-top: 28px; }
.vs div { background: var(--ink-soft); padding: 18px 20px; font-size: 14px; color: #d6d5d0; }
.vs div b { display: block; font-size: 11px; letter-spacing: .14em; text-transform: uppercase; color: #8f8e89; margin-bottom: 6px; font-weight: 700; }
.vs div.us b { color: #e08a5c; }

/* ---------- section heads ---------- */
.section { padding: clamp(80px, 11vw, 160px) 0; }
.section-head { display: grid; grid-template-columns: 1fr 1fr; gap: 32px; align-items: end; margin-bottom: clamp(40px, 6vw, 80px); }
.section-head .left { display: flex; flex-direction: column; gap: 20px; }

/* ---------- how a shot is made (sticky scroll) ---------- */
.make { position: relative; }
.make-grid { display: grid; grid-template-columns: .8fr 1.2fr; gap: clamp(32px, 6vw, 96px); }
.make-steps { padding: 10vh 0 30vh; }
.make-step { min-height: 72vh; display: flex; flex-direction: column; justify-content: center; gap: 16px; opacity: .28; transition: opacity .6s var(--ease); }
.make-step.is-active { opacity: 1; }
.make-step .num { font-family: var(--display); font-style: italic; font-size: 30px; color: var(--accent); }
.make-step h3 { font-family: var(--display); font-size: clamp(34px, 3.6vw, 52px); line-height: 1.05; letter-spacing: -.01em; }
.make-step p { color: var(--muted); max-width: 26em; font-size: 17px; }
.make-step .inline { display: none; }
.make-stage-wrap { position: relative; }
.make-stage {
  position: sticky; top: calc(var(--header-h) + 4vh); height: calc(100vh - var(--header-h) - 8vh);
  display: flex; align-items: center; justify-content: center;
}
.stage { position: relative; width: 100%; aspect-ratio: 1 / 1; max-height: 100%; }
.layer {
  position: absolute; inset: 0; display: flex; align-items: center; justify-content: center;
  opacity: 0; transform: scale(.96); transition: opacity .9s var(--ease), transform 1.1s var(--ease);
  pointer-events: none;
}
.layer.is-on { opacity: 1; transform: none; pointer-events: auto; }
.layer .frame { background: var(--surface); border-radius: 6px; box-shadow: 0 30px 70px -40px rgba(23, 24, 26, .5); overflow: hidden; }
/* Step 1 and 2 show the whole cast of the shot (Richie, 2026-10-29: "replace the single person steps") - three products, then two
   people over their two dogs. */
.layer-product { gap: 3%; }
.layer-product .frame { width: 30%; aspect-ratio: 886 / 1100; background: #fff; }
.layer-product img { width: 100%; height: 100%; object-fit: contain; padding: 6%; }
.layer-model { flex-direction: column; gap: 3%; }
.model-row { display: flex; justify-content: center; gap: 3%; width: 100%; }
.layer-model .frame { width: 36%; aspect-ratio: 733 / 1100; }
.layer-model .frame.pet { aspect-ratio: 3 / 2; }
.layer-model img { width: 100%; height: 100%; object-fit: cover; }
.make-row { display: flex; gap: 10px; }
.make-row > .shot { flex: 1; min-width: 0; }
.layer-location .frame { width: 100%; aspect-ratio: 2000 / 1611; position: relative; }
.layer-location img { width: 100%; height: 100%; object-fit: cover; }
.crop-box {
  position: absolute; top: 4%; bottom: 4%; left: 50%; width: 46%; transform: translateX(-50%);
  border: 2px solid #fff; box-shadow: 0 0 0 9999px rgba(23, 24, 26, .5); border-radius: 2px;
  opacity: 0; transition: opacity .9s .3s var(--ease);
}
.crop-box::after { content: "1:1"; position: absolute; top: 10px; left: 10px; color: #fff; font-size: 12px; font-weight: 700; letter-spacing: .1em; }
.layer-location.is-on .crop-box { opacity: 1; }
.layer-shot .frame, .layer-clip .frame { width: 92%; aspect-ratio: 1 / 1; }
.layer-shot img, .layer-clip video { width: 100%; height: 100%; object-fit: cover; }
.layer-sizes { align-items: center; }
.sizes { display: flex; align-items: flex-end; gap: 2.5%; width: 100%; }
.sizes figure { margin: 0; display: flex; flex-direction: column; gap: 8px; }
.sizes .shot { border-radius: 4px; }
.sizes figcaption { font-size: 11px; color: var(--muted); line-height: 1.35; }
.sizes figcaption b { display: block; color: var(--ink); font-size: 12px; }
.sizes .blank { padding: 10px; }
.sizes .blank .blank-what { font-size: 15px; }
.stage-badge {
  position: absolute; left: 0; bottom: -6px; transform: translateY(100%);
  font-size: 12px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--muted);
}

/* ---------- features ---------- */
.features { display: grid; grid-template-columns: repeat(12, 1fr); gap: clamp(16px, 2vw, 28px); }
.feature { display: flex; flex-direction: column; gap: 18px; }
.feature .shot { border-radius: 6px; }
.feature h3 { font-family: var(--display); font-size: clamp(26px, 2.4vw, 34px); line-height: 1.1; }
.feature p { color: var(--muted); font-size: 15px; max-width: 30em; }
.f-a { grid-column: 1 / span 7; } .f-b { grid-column: 8 / span 5; margin-top: 18%; }
.f-c { grid-column: 1 / span 5; } .f-d { grid-column: 6 / span 7; } /* was margin-top: -12%, which pulled it over the pets card's text (Richie, 2026-11-01) */

/* ---------- logo proof ---------- */
.proof { background: var(--surface); }
.proof-grid { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: clamp(16px, 2vw, 28px); align-items: center; }
.proof-grid .copy { display: flex; flex-direction: column; gap: 20px; }
.proof-grid .shot { border-radius: 6px; }
.proof-grid .product { background: #fff; border: 1px solid var(--line); }
.proof-grid .product img { object-fit: contain; padding: 8%; }
.proof-label { margin-top: 12px; font-size: 12px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); }

/* ---------- roster ---------- */
.roster-row { display: flex; gap: 18px; overflow-x: auto; scroll-snap-type: x mandatory; padding: 0 var(--gutter) 12px; scrollbar-width: none; }
.roster-row::-webkit-scrollbar { display: none; }
.face { flex: none; width: clamp(180px, 18vw, 240px); scroll-snap-align: start; display: flex; flex-direction: column; gap: 12px; }
.face .shot { aspect-ratio: 4 / 5; border-radius: 6px; }
.face .shot img { object-position: center 20%; }
.face .name { font-family: var(--display); font-size: 26px; line-height: 1; }
.face .meta { font-size: 13px; color: var(--muted); }
.roster-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(220px, 1fr)); gap: clamp(18px, 2vw, 28px) clamp(14px, 1.6vw, 22px); }
.roster-grid .face { width: auto; }
.chips { display: flex; flex-wrap: wrap; gap: 10px; margin-bottom: 36px; }
.chip { height: 40px; padding: 0 18px; border-radius: 999px; border: 1px solid var(--line); background: var(--surface); font: 600 14px/1 var(--body); color: var(--ink-soft); cursor: pointer; transition: all .3s var(--ease); }
.chip:hover { border-color: var(--ink); }
.chip.is-on { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.is-hidden { display: none !important; }

/* ---------- gallery ---------- */
.gallery { columns: 3; column-gap: clamp(14px, 1.6vw, 22px); }
/* Natural / Posed / Busy side by side (Examples, 2026-10-30); one above another on a phone. */
.moods { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(14px, 1.6vw, 22px); }
.mood-label { margin-top: 14px; font-size: 14px; color: var(--muted); line-height: 1.45; }
.mood-label b { display: block; font-family: var(--display); font-weight: 400; font-size: clamp(26px, 2.4vw, 34px); line-height: 1.1; color: var(--ink); margin-bottom: 4px; }
/* figure's default margin off here, not inline - the old inline margin:0 on _Pic beat the gallery's bottom gap, so rows touched (2026-11-01). */
figure.shot { margin: 0; }
.gallery > *, .gallery > figure.shot { break-inside: avoid; margin-bottom: clamp(14px, 1.6vw, 22px); }
.gallery .shot { border-radius: 6px; }

/* ---------- pricing ---------- */
.price-hero { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(24px, 4vw, 64px); align-items: end; }
.price-big { font-family: var(--display); font-size: clamp(64px, 9vw, 132px); line-height: .9; letter-spacing: -.03em; }
.price-big small { font-family: var(--body); font-size: 16px; color: var(--muted); letter-spacing: 0; margin-left: 10px; }
.price-groups { display: grid; grid-template-columns: repeat(2, 1fr); gap: clamp(16px, 2vw, 28px); margin-top: clamp(48px, 6vw, 80px); }
.price-card { background: var(--surface); border-radius: 16px; padding: clamp(24px, 3vw, 40px); border: 1px solid var(--line); }
.price-card h3 { font-family: var(--display); font-size: 34px; margin-bottom: 6px; }
.price-card > p { color: var(--muted); font-size: 15px; margin-bottom: 18px; }
.price-row { display: flex; justify-content: space-between; gap: 20px; padding: 14px 0; border-top: 1px solid var(--line); font-size: 15px; }
.price-row span { color: var(--muted); font-size: 13px; display: block; }
.price-row strong { font-size: 18px; white-space: nowrap; font-variant-numeric: tabular-nums; }
.currency { display: inline-flex; border: 1px solid var(--line); border-radius: 999px; padding: 4px; background: var(--surface); }
.currency a { padding: 8px 14px; border-radius: 999px; font-size: 13px; font-weight: 700; color: var(--muted); }
.currency a.is-on { background: var(--ink); color: var(--paper); }

/* ---------- faq ---------- */
.faq { max-width: 860px; }
.faq details { border-top: 1px solid var(--line); }
.faq details:last-child { border-bottom: 1px solid var(--line); }
.faq summary {
  list-style: none; cursor: pointer; padding: 26px 48px 26px 0; position: relative;
  font-family: var(--display); font-size: clamp(22px, 2vw, 28px); line-height: 1.2;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; position: absolute; right: 4px; top: 50%; transform: translateY(-50%); font-family: var(--body); font-size: 26px; font-weight: 400; color: var(--accent); transition: transform .4s var(--ease); }
.faq details[open] summary::after { transform: translateY(-50%) rotate(45deg); }
.faq details p { padding: 0 48px 28px 0; color: var(--muted); max-width: 40em; }

/* ---------- final cta + footer ---------- */
.cta { background: var(--ink); color: var(--paper); padding: clamp(80px, 11vw, 160px) 0; text-align: center; position: relative; overflow: hidden; }
.cta .display { color: var(--paper); font-size: clamp(48px, 7vw, 108px); }
.cta .display em { color: #e08a5c; }
.cta p { color: #b9b8b3; margin: 24px auto 36px; max-width: 32em; font-size: 18px; }
.pub-footer { background: var(--ink); color: #8f8e89; padding: 0 0 40px; font-size: 14px; }
.pub-footer .wrap { border-top: 1px solid #333438; padding-top: 40px; display: grid; grid-template-columns: 1.4fr 1fr 1fr; gap: 32px; }
.pub-footer img { width: 150px; margin-bottom: 16px; }
.pub-footer h4 { margin: 0 0 14px; font-size: 12px; letter-spacing: .14em; text-transform: uppercase; color: var(--paper); }
.pub-footer a { display: block; padding: 4px 0; color: #b9b8b3; }
.pub-footer a:hover { color: var(--paper); }
.pub-footer .legal { grid-column: 1 / -1; display: flex; justify-content: space-between; gap: 20px; flex-wrap: wrap; padding-top: 28px; border-top: 1px solid #333438; font-size: 13px; }

/* ---------- page head (inner pages) ---------- */
.page-hero { padding: calc(var(--header-h) + clamp(48px, 7vw, 100px)) 0 clamp(40px, 5vw, 72px); }
.page-hero .wrap { display: flex; flex-direction: column; gap: 24px; }

/* ---------- picture viewer ---------- */
img[data-zoom] { cursor: zoom-in; }
img[data-zoom]:focus-visible { outline: 2px solid var(--accent); outline-offset: -4px; }
.lightbox {
  border: 0; padding: 0; margin: 0; width: 100vw; height: 100vh; max-width: none; max-height: none;
  background: rgba(17, 18, 20, .94); color: var(--paper);
  display: flex; align-items: center; justify-content: center;
  opacity: 0; transition: opacity .35s var(--ease);
}
.lightbox:not([open]) { display: none; }
.lightbox.is-shown { opacity: 1; }
.lightbox::backdrop { background: transparent; }
.lightbox figure { margin: 0; display: flex; flex-direction: column; align-items: center; gap: 14px; max-width: min(92vw, 1400px); }
.lightbox img {
  max-width: 100%; max-height: calc(100vh - 140px); object-fit: contain; border-radius: 4px; cursor: zoom-out;
  box-shadow: 0 40px 100px -30px rgba(0, 0, 0, .7); transform: scale(.97); transition: transform .45s var(--ease), opacity .25s;
}
.lightbox.is-shown img { transform: none; }
.lightbox img.is-swapping { opacity: 0; }
.lightbox figcaption { display: flex; gap: 18px; align-items: baseline; font-size: 14px; color: #d6d5d0; }
.lightbox .lb-cap { font-family: var(--display); font-size: 22px; color: var(--paper); }
.lightbox .lb-count { font-size: 12px; letter-spacing: .14em; color: #8f8e89; }
.lb-close, .lb-nav {
  position: absolute; border: 0; background: rgba(255, 255, 255, .08); color: var(--paper); cursor: pointer;
  width: 52px; height: 52px; border-radius: 50%; font: 300 30px/1 var(--body); display: flex; align-items: center; justify-content: center;
  transition: background .3s var(--ease);
}
.lb-close:hover, .lb-nav:hover { background: rgba(255, 255, 255, .2); }
.lb-close { top: 20px; right: 20px; }
.lb-prev { left: 20px; top: 50%; transform: translateY(-50%); }
.lb-next { right: 20px; top: 50%; transform: translateY(-50%); }
.lightbox.is-single .lb-nav, .lightbox.is-single .lb-count { display: none; }
@media (max-width: 560px) {
  .lb-nav { top: auto; bottom: 20px; transform: none; }
  .lightbox img { max-height: calc(100vh - 200px); }
}

/* ---------- responsive ---------- */
@media (max-width: 1080px) {
  .pub-nav, .pub-actions { display: none; }
  .menu-toggle { display: block; }
  .hero .wrap, .statement .wrap, .section-head, .price-hero { grid-template-columns: 1fr; }
  .hero-card { left: 12px; bottom: 12px; }
  .gallery { columns: 2; }
  .proof-grid { grid-template-columns: 1fr 1fr; }
  .proof-grid .copy { grid-column: 1 / -1; }
  .pub-footer .wrap { grid-template-columns: 1fr 1fr; }
  .pub-footer .wrap > :first-child { grid-column: 1 / -1; }
}
@media (max-width: 860px) {
  /* The sticky stage needs room beside the words; on a phone each step carries its own picture instead. */
  .make-grid { grid-template-columns: 1fr; }
  .make-stage-wrap { display: none; }
  .make-steps { padding: 0; display: flex; flex-direction: column; gap: 64px; }
  .make-step { min-height: 0; opacity: 1; }
  .make-step .inline { display: block; margin-top: 10px; }
  .make-step .inline .shot { border-radius: 6px; }
  .features { grid-template-columns: 1fr; gap: 56px; }
  .features > .feature { grid-column: 1 / -1; margin-top: 0; }
  .price-groups { grid-template-columns: 1fr; }
  .vs { grid-template-columns: 1fr; }
}
@media (max-width: 560px) {
  .gallery { columns: 1; }
  .moods { grid-template-columns: 1fr; }
  .proof-grid { grid-template-columns: 1fr; }
  .pub-footer .wrap { grid-template-columns: 1fr; }
  .hero-card { position: static; margin-top: 14px; box-shadow: none; border: 1px solid var(--line); }
  .btn { height: 48px; padding: 0 22px; }
}